's Odor Eliminators are innovative air fresheners suitable for pretty much any situation-- the kitchen, closets, the car, the basment. The company claims that the product contains only "natural volcanic minerals" that work by "attracting odor particles". Whether or not that's true, the eliminators do appear to be a bag of crystals and they seem to work like baking soda: they absorb unpleasant smells without adding any scents or chemicals to the air, making them completely safe and eco-friendly products.
Unlike baking soda, the Odor Eliminators are re-usable. Once they stop working, you can hang them outside in a sunny place for 6 hours and they will "re-charge", ready to absorb more odors. Gonzo Corp makes Odor Eliminators in 1- and 2 lb. bags for different situations. A 2-lb will handle a fairly large room; a 1-lb. bag is better for a closet or car.